Now quickly read aloud the colors of the following words …
not the words themselves, but the colors in which the words are shown:

Difficult isn’t it? No matter how hard you concentrate, no matter how hard you focus, you will find that it is almost impossible to read the colors aloud without becoming confused. The word patterns have become so strong in your brain that they are activated automatically whether you want them to be or not.

Now read the following paragraph.

“Aoccdrnig to rscheearch at Cmabridge Uinvervtisy, it deosn’t mttaer in waht oredr the litteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteer be at the rghit pclae. The rset can be a ttoal mses and you can sitll raed it wouthit a porbelm. Tihs is besauae ocne we laren how to raed we bgien to aargnre the lteerts in our mnid to see waht we epxcet to see. The huamn mnid deos not raed ervey lteter by istlef, but preecsievs the wrod as a wlohe. We do tihs ucnsoniuscoly wuithot tuhoght.”

Amazing, isn’t it? How are you able to see and understand a group of jumbled letters as words? How can you find meaning in a mass of jumbled letters? Show this paragraph to any child just learning to read and they will tell you that what you think are words is nonsense. This is because the word patterns in their brain have not yet become rigid.

The dominant factor in the way our minds work is the buildup of patterns that enable us to simplify and cope with a complex world. These patterns are based on our past experiences in life, education, and work that have been successful in the past. We look at 6 X 6 and 36 appears automatically without conscious thought. We brush our teeth in the morning, get dressed, drive to work without conscious thought because our thinking patterns enable us to perform routine tasks rapidly and accurately.

But this same patterning makes it hard for us to come up with new ideas and creative solutions to problems, especially when confronted with unusual data. In our paragraph, our word patterns are so hard wired that even a small bit of information (the first and last letter of a word) activates the entire word pattern. We end up seeing what our brains expect to see instead of what is right before our eyes.

We are instructed in schools to think reproductively by memorizing formulae, systems, and methodologies that others have used successfully in the past. This instruction has created strong thinking patterns. When confronted with problems, these thinking patterns are activated with even a small bit of information and lead our thinking in a clearly defined direction toward something that has worked in the past for someone else, excluding all other approaches.

Think of your mind as a dish of jelly which has settled so that its surface is perfectly flat. When information enters the mind, it self-organizes. It is like pouring warm water on the dish of jelly with a teaspoon. Imagine the warm water being poured on the jelly dish and then gently tipped so that it runs off. After many repetitions of this process, the surface of the jelly would be full of ruts, indentations, and grooves.

New water (information) would start to automatically flow into the preformed grooves. After a while, it would take only a bit of information (water) to activate an entire channel. This is the pattern recognition and pattern completion process of the brain. Even if much of the information is out of the channel, the pattern will be activated. The mind automatically corrects and completes the information to select and activate a pattern.

This is why, when we sit down and try to will new ideas or solutions, we tend to keep coming up with the same-old, same-old ideas. Information is flowing down the same ruts and grooves making the same-old connections producing the same old ideas over and over again.

Creativity occurs when we tilt the jelly dish and force the water (information) to flow into new channels and make new connections. These new connections give you different ways to focus your attention and different ways to interpret whatever you are focusing on. These different ways of focusing your attention and different ways of interpreting what you are focusing on lead to new insights, original ideas and solutions.

You cannot will yourself to look at things in a different way, no matter how inspired you are to do so. To illustrate, following are two rows of parallel dots which are equal in length. Try to will yourself to see the rows of dots as unequal in length. No matter how hard you concentrate and how long you look at the dots, the two rows remain equal.


However, if you change the way you look at the dots by combining the dots with two convergent straight lines, your perception of the dots changes. When you do that, the top row appears longer than the other one.


The rows are still equal (go ahead and measure them), yet, you are now seeing something different. Combining the dots with straight lines focused your attention in a different way and caught your brain’s processing routines by surprise. This provoked a different thinking pattern that changed your perception of the illustration and allowed you to see something that you could not otherwise see.

If one particular thinking strategy stands out for creative geniuses throughout history, it is the ability to provoke different thinking patterns by using creative thinking techniques that enable them to perceive conceptual analogical and metaphorical juxtapositions between dissimilar and unrelated subjects and information.

Xiaohui Cui at the Oak Ridge National Laboratory in Tennessee immersed himself in the problem of a better way to organize information on the internet. He abstracted the principle of the problem to “how do things flock and flow.” He studied how things flock and flow in different domains. Then he made the analogical connection between how information flocks and flows on the internet and how birds of the same species flock and flow together.

The system he created mimics the ways birds of the same species congregate while flying. He created flocks of virtual “birds.” Each bird carries a document, which is assigned a string of numbers. Documents with a lot of similar words have number strings of the same length. A virtual bird will fly only with others of its own “species” or, in this case, documents with number strings of the same length. When a new article appears on the Internet, software scans it for words similar to those in existing articles and then files the document in an existing flock, or creates a new one.

This new web-feed tool will, whenever you go online, automatically update your browser with any new stories added to your favorite websites. It will also provide automatic updates from other websites, such as when new scientific papers are added to journals.

To get this idea, Xiaohui had to provoke a change in his thinking patterns about the internet. He did this by abstracting the principle of the problem (flocking and flowing) and immersed himself in searching in other domains for how things flock and flow. When he made the analogical connection between how birds flock and how information flocks, he was able to look at his problem with a new perspective. (Metaphorically, it was like placing two straight lines next to the dots in the illustration.)
The essence of creative thinking is a complex blending of elements of two or more different subjects, all of which involve guesswork rather than certainty. Perception is far more than the recognition of members of already-established categories–it involves the spontaneous manufacture of new categories.

To learn about creative thinking techniques and how to get the ideas you need, read Michael’s books