Wildflower-Yel-Vintage-GraphicsFairy

Much of creative thinking involves combining previously unrelated ideas or subjects to make something new. This process is called synthesis, and is regarded by many experts as the essence of creativity. Gregor Mendel created a whole new scientific discipline, genetics, by combining mathematics with biology.

THOUGHT EXPERIMENT: Before you read the next paragraph, take a moment and try to combine a Christmas card with something else to make a new product.  Ask:

What can be combined?

Can we combine purposes?

How about an assortment? A blend? An alloy? An ensemble?

Combine units? Combine materials? What other article could be merged with this?

How could we package a combination?

What can be combined to multiply possible uses?

Combine appeals?

How did you do?

………………………………………………………………………………………………….

Sofie Los and Saskia Clarijs operate a store in Japan called Niko Niko which means to “say cheese.” The company  designs products that are surprising, eco-friendly and  designed to make you smile. This year they combined wild flower seeds with Christmas cards into a biodegradable card. Instead of throwing the card way, you can plant it instead. So long as you supply it with soil and water, you will have a garden overflowing with wildflowers by summer.

Think for a moment about other products you can combine with wild flower seeds. Some possibilities include:

  • One might be biodegradable wedding confetti embedded with the seeds.
  • Business cards with printed instructions of how to bring the flowers to bloom in the office.
  • Thank you notes.
  • Get well cards.
  • Sympathy cards.
  • Birthday cards.

What else can you combine with Christmas cards or wildflower seeds?